{"id":6136,"date":"2025-10-28T12:14:23","date_gmt":"2025-10-28T12:14:23","guid":{"rendered":"https:\/\/bloc4.coop\/?post_type=agenda&#038;p=6136"},"modified":"2025-10-28T12:14:24","modified_gmt":"2025-10-28T12:14:24","slug":"com-fer-un-estudi-de-mercat-amb-recursos-limitats","status":"publish","type":"agenda","link":"https:\/\/bloc4.coop\/en\/agenda\/com-fer-un-estudi-de-mercat-amb-recursos-limitats\/","title":{"rendered":"Com fer un estudi de mercat amb recursos limitats"},"content":{"rendered":"\n<p><strong>Con\u00e8ixer el mercat al qual volem dirigir-nos \u00e9s crucial per a prendre decisions informades<\/strong>&nbsp;i reduir el risc tant en el moment d\u2019iniciar una activitat econ\u00f2mica com peri\u00f2dicament amb l\u2019activitat iniciada.<\/p>\n\n\n\n<p>L\u2019an\u00e0lisi del mercat ens permet:<\/p>\n\n\n\n<p>a)<strong>&nbsp;Mapejar els elements que intervenen en el mercat<\/strong>&nbsp;de cada projecte: segments de clients, partners i prove\u00efdors, canals de comunicaci\u00f3 i distribuci\u00f3, i an\u00e0lisi de compet\u00e8ncies (i possibles coopet\u00e8ncies).<br>b)&nbsp;<strong>Aprendre t\u00e8cniques b\u00e0siques de treball de camp i an\u00e0lisi de les dades<\/strong>&nbsp;recollides, amb plantilles que podreu adaptar als vostres projectes.<br>c)<strong>&nbsp;Identificar segments<\/strong>&nbsp;(de clients, partners) per enfocar l\u2019estrat\u00e8gia comercial, de m\u00e0rqueting, d\u2019aliances i de diferenciaci\u00f3.<br>d) I per acabar, sortir amb un&nbsp;<strong>Full de Ruta per a fer un Estudi de Mercat propi incloent un Pla d\u2019Acci\u00f3<\/strong>&nbsp;per implementar les conclusions de l\u2019estudi al vostre projecte.<\/p>\n\n\n\n<p>A c\u00e0rrec d\u2019Amanda Figueres de&nbsp;<strong>Visirius.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con\u00e8ixer el mercat al qual volem dirigir-nos \u00e9s crucial per a prendre decisions informades i reduir el risc tant en el moment d\u2019iniciar una activitat econ\u00f2mica com peri\u00f2dicament amb l\u2019activitat iniciada.<\/p>\n","protected":false},"featured_media":6137,"template":"","categoria-agenda":[12],"class_list":["post-6136","agenda","type-agenda","status-publish","has-post-thumbnail","hentry","categoria-agenda-formacions"],"acf":[],"_links":{"self":[{"href":"https:\/\/bloc4.coop\/en\/wp-json\/wp\/v2\/agenda\/6136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloc4.coop\/en\/wp-json\/wp\/v2\/agenda"}],"about":[{"href":"https:\/\/bloc4.coop\/en\/wp-json\/wp\/v2\/types\/agenda"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloc4.coop\/en\/wp-json\/wp\/v2\/media\/6137"}],"wp:attachment":[{"href":"https:\/\/bloc4.coop\/en\/wp-json\/wp\/v2\/media?parent=6136"}],"wp:term":[{"taxonomy":"categoria-agenda","embeddable":true,"href":"https:\/\/bloc4.coop\/en\/wp-json\/wp\/v2\/categoria-agenda?post=6136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}